How we help with
digital marketing
Attribution Modelling
By analysing and measuring incremental sales from digital activities, Attribution Modelling can deliver fact-based recommendations that significantly improve your marketing ROI.
With our advanced Digital Attribution solution, you will gain clarity on the true incremental impact of your digital marketing efforts.
Third-Party Data Activation
In collaboration with Boligsiden, owned by major Danish realtors, we provide third-party data from Boligsiden.dk as a service to our partners.
This data is highly valuable for a broad range of companies and organisations, as the site holds the most accurate information concerning the housing market in Denmark.
Dynamic Pacing Algorithms
Increase the value of your digital investments in a cookie-less world with Dynamic Pacing Algorithms. Our algorithms work without cookies and can easily be implemented directly into Meta, Google, and other digital media platforms, helping you work more effectively with your first-party data.
Share-of-Search Tracking
Competitor analysis like Share-of-Search and monitoring search trends in your category will give you in-depth analysis of your competitors and will help you to stay competitive in the digital space.
Analysing digital data, getting the right insights, and activating insight in real-time in digital marketing have become crucial components of a modern business strategy. Analysis of massive digital data points means applying machine learning techniques and utilizing the information and signals from various sources of digital data. Predictify’s experience and approach offer companies invaluable insights into digital effects, helping our clients to stay ahead of competitors and thrive in the digital age.
Comprehensive and Data-Driven Competitor Analysis
Competitor analysis like Share-of-Search and monitoring search trends in your category will give you in-depth analysis of your competitors and will help you to stay competitive in the digital space. Predictify has in-house developed API’s for extracting and analysing market and competitors' activities via search patterns, search words, and relative performance. We use machine learning algorithms to analyse data and we have processes to extract meaningful insights from data. Our ability to interpret and implement insight from the will help our clients in making informed and intelligent strategic decisions.
Predictive Analytics and Machine Learning
The combination of massive digital data points and experience with applying machine learning algorithms makes it possible to give valid and robust predictions of future outcomes. Automated analysis of historical data enables us to make predictions about customer preferences, purchase likelihood or potential churn. And all digital data sources can be automated making it possible to re-estimate lead scores or churn scores at a very granular level if needed.
Predicting Market Demand and timing of activities
Predicting future market demand is vital for future success. By analysing historical sales data, media investments, competitor activities, and seasonality patterns, we use machine learning models to predict future demand. We help companies with the timing of their activities, so they are active when demand is high. An important note is that we also focus on the media supply part of the ecosystem – we often see significant fluctuations in media prices during the day, week, and month and therefore the optimal timing is not only identifying high demand – the optimal timing is finding the right balance between high demand and (media) supply at an attractive price.
WHY ANALYSIS OF DIGITAL DATA IS IMPORTANT
Optimisation through Data Automation
Automation of data collection and analysis not only reduces human errors but also the running cost of implementation. Predictify has developed solutions for automated data collection and machine learning algorithms can continuously analyze data for trends, anomalies, and opportunities without requiring human intervention.
Actionable insights in a cookie-less world
We can help you in the cookie-less world. We have experience in working both with individual and aggregated data, and we have helped many companies to work more comprehensively with their first-party data. One example is our digital algorithms – they work without cookies and can easily be implemented directly into Meta, Google, and other digital media platforms and increase the value of your digital investments.
Attribution Modelling
Measuring impact from performance media is getting increasing complicated due to loss of cookies. And even with cookies there are challenges attribution impact to activities focusing on driving awareness or brand.
Our solution help digital marketeers, SoMe specialists etc. to understand and measure incremental sales from digital activities.
Attribution Modelling projects deliver fact based recommendations that significantly improve marketing ROI.
unlock the power of Third-party data in media buying
Improve customer retention and prevent churn with Predictify X Boligsiden Third-Party Data Activation service.
By leveraging data from Boligsiden.dk and combining it with our custom audience-building tools, we help you execute precise digital campaigns that deliver up to 40% better performance.
Use Dynamic Pacing Algorithms for ads on Programmatic and Social Media
Identifying a competitive edge on SoMe platforms is essential to ensure that your content reaches your audience.
Predictify Consulting adds an additional layer of custom-made algorithms tailored to optimise programmatic investing. Predictify exploits first-party data and executes precise digital buying.
The fully automated algorithm has an improved performance of up to 40 % in A/B-tests.
Share-of-search is a key metric for following your company’s organic growth potential.
Predictify have an in-house developed API setup for extracting and analysing market and brand trends.
Your company can subscribe to more than 100 keywords for monitoring trends and competitors in your category. Data and insight are delivered via our SharePoint solution and the API ensures daily updates. This will give a comprehensive digital tracking where recent marked development is always available to your business.
