Tech & Tools

At Predictify Consulting, our goal is to help clients grow their businesses and optimise their budgets efficiently.
We strive to continuously develop new, future-proof solutions by combining our expertise with evolving technologies. We believe in growing both internally and with our clients, staying agile and curious in a rapidly changing world.

Driving Growth Through Innovation and Agility

Our Tools & developments

PYXIS by Predictify Consulting

PYXIS is our all-in-one platform for mastering Marketing Mix Modeling. Developed by Predictify Consulting, PYXIS is a proprietary tool that enables you to create accurate and efficient MMM projects.

Designed with your success in mind, PYXIS provides all the tools you need to excel in your MMM journey.

Currently, PYXIS offers two main functionalities:

Hyperparameter Optimisation: Fine-tune critical aspects of your models, such as saturation, adstock, and weights of media channels. Our platform provides a user-friendly interface that makes adjusting these parameters straightforward, allowing you to refine your models for maximum effectiveness.

1

Media Plan Simulation: Visualise and simulate the impact of various media plans before implementing them. PYXIS lets you test different scenarios and strategies, providing insights into how each plan will perform. This feature helps you make informed decisions and avoid costly mistakes.

2

Dynamic Pacing Algorithms

For optimising your advertising on programmatic media platforms and social.

Predictify Consulting's Dynamic Pacing Algorithm introduces a custom-built algorithm layer designed to enhance the efficiency of programmatic ad spending on e.g. Google DV360, Adform, Meta, TikTok etc.

By activating first-party data, it enables highly targeted digital purchasing. For any performance-focused marketing or sales campaign, the goal should always be to gain more customers while reducing acquisition costs.

Our main tools

  • Python

    Python is at the core of our data science and machine learning efforts. Its versatility allows us to automate complex tasks, analyse large datasets, and develop custom algorithms tailored to specific business needs.
    At Predictify, we use Python to deliver precise insights and streamline processes, ensuring efficiency across all stages of our clients’ digital strategies.

  • Fabric

    We are certified and use Fabric as a deployment and automation tool to streamline the management of our code and infrastructure.
    With Fabric, we automate tasks such as updates, monitoring, and scaling, ensuring smooth, reliable, and consistent execution across our development environments. This allows us to minimise downtime and optimise performance for our clients.

  • Azure

    At Predictify, we leverage Microsoft Azure’s cloud platform to build scalable and secure solutions.
    Azure enables us to run advanced analytics, manage big data, and deploy machine learning models with ease. By utilising Azure’s wide range of services, we ensure that our clients’ data remains safe, compliant, and accessible from anywhere.

  • SharePoint

    SharePoint serves as a collaborative platform for sharing data securely with our clients.
    At Predictify, we use SharePoint to provide real-time access to reports, analytics, and project updates. Its customisable features ensure that data is organised and easy to navigate, enhancing transparency and communication throughout our partnerships.

Skills & technologIES

We excel at activating client data and using the data for better decision-making. Applying advanced quantitative techniques is a tool for finding and implementing the best solutions.

We use different types of coding languages, software, and technologies to solve a project and do tailormade solutions and recommendations for each of our clients.

career in predictify

We are always on the lookout for talented individuals to join our team at Predictify. If you are passionate about driving innovation, making a positive impact, and want to contribute your skills and expertise to our dynamic team, we would love to hear from you!

Check out our current open positions or send us an unsolicited application via the link below.

we support

Predictify aims to make an impact by supporting topics that are important to us as well as society in general. Each year, we make an effort to investigate how we can play a positive role for a good cause and contribute to something bigger than our own business.

This year we decided to support ReDI School of Digital Integration Denmark: A non-profit organisation dedicated to empowering people with refugee and migrant backgrounds. ReDI School supports the enhancement of digital skills and facilitates integration into Danish workplaces and society by providing free digital education.

Our very own Data Scientist, Mads, also contributes to ReDI School in his free time, where he teaches participants the Microsoft Certification: Azure AI Fundamentals.

Photo: Frej Rosenstjerne