How we help drive
marketing effectiveness
Sales and Marketing activities are large ongoing investments that are complicated to measure.
We have more than 20 years of experience in working with Marketing Mix Modelling and Optimisation. Our solution helps marketing managers, CMOs and other executives with marketing and revenue responsibility to understand and measure the incremental value of marketing.
Marketing mix optimisation projects deliver fact based recommendations that significantly improve marketing ROI.
Marketing Mix Modelling & Optimisation
What is the impact from increasing marketing investments by 20%? Unfortunately many marketing managers do not consider it to be their responsibility to address this question.
Consultants at Predictify provide the tools and processes for measuring and managing budget setting - as external consultants or as internally dedicated ressources to facilitate alignment between marketing, sales and finance.
Budget Setting & Growth Planning
Price promotions are attracting new customers but also have a considerable impact on profit and loyalty. Getting the balance right is complicated.
We have more than 20 years of experience in working with pricing, price elasticity and implementation of new price plans/price points. Our approach measures price elasticity on product, brand and company level including impact on existing customers (churn risk).
We deliver fact sheets that estimate any possible pricing scenario and a detailed explanation of all dynamics.
Price Setting & Price Promotions
Portfolio & Value Added Services
Many businesses offer multiple products in the same product category and therefore need to implement a portfolio pricing and positioning strategy - we have helped many companies optimise their total business result across many individual SKUs.
Helping clients increase customer retention and develop most relevant Value Added Services (VAS) are often integral parts of a Portfolio Project.
E-mail Frequency & Timing Optimisation
When are customer segments opening their mailboxs? And how do you end on top?
Email engagement is extremely dependent on the time of day and day of the week, frequency, content and much more.
This applies to all of us - whether we're on the train on the way to work, sitting on the couch in the late afternoon, or lying in bed, our mindset and behavior are affected by where we are and what we're doing.
Why not use all the data we have at our disposal to optimise organic performance? The analysis is simple and the insights are easily transformed into actions.
The most established businesses have recognized brands that mean a lot in terms of customer flow, loyalty, price, etc. So why are marketing's brand investments so often undervalued when the brand does so much for the business?
Measuring the impact of brand activity is complicated because it works slowly, and digital measurement systems are unable to identify a cookie or pixel. But long-term sales impact is something everyone wants to achieve! Predictify addresses this paradox.
Brand Building & Long-term Media Impact
How can marketing effectiveness improve business growth?
Marketing effectiveness plays a crucial role in the success of business growth. At Predictify we help clients achieve effectiveness through data and advanced machine learning techniques. We always strive to transform data into actionable insights that are easily implemented.
Marketing effectiveness is a comprehensive term and contains several areas with the opportunity to improve. Please find below how we think about Marketing effectiveness and where we find optimization potential:
Achieving Business Objectives: Effective marketing helps a company achieve its overall business goals and objectives. Whether the goal is to increase sales, expand market share, build brand awareness, or drive customer engagement, marketing is the means by which these objectives are often realized.
Maximizing ROI: Marketing is an investment, and companies want to see a positive return on that investment. Marketing effectiveness ensures that resources are allocated efficiently to generate the highest possible return on investment (ROI).
Competitive Advantage: In a competitive marketplace, effective marketing can set a company apart from its competitors. It allows a business to communicate its unique value proposition and build a strong brand, which can be a significant competitive advantage.
Customer Acquisition and Retention: Effective marketing not only attracts new customers but also helps retain existing ones. It's generally more cost-effective to retain existing customers than to acquire new ones, making customer retention a critical part of marketing effectiveness.
Brand Building and Reputation Management: Marketing is a powerful tool for building and managing a brand's image and reputation. An effective marketing strategy helps create a positive perception of the brand and can protect it during times of crisis.
Resource Allocation: Effective marketing enables businesses to allocate resources (budget, time, and personnel) efficiently and avoid wasting resources on ineffective strategies or channels.
Measurable Results: Marketing effectiveness allows for the measurement of results, enabling businesses to determine what is working and what needs improvement. This data-driven approach helps in making informed marketing decisions and adjustments.
Stakeholder Management: Investors, partners, and other stakeholders often assess a company's marketing effectiveness as an indicator of its overall health and potential for growth.
In summary, marketing effectiveness is crucial because it directly impacts a company's ability to achieve its objectives, maximize ROI, gain a competitive edge, build and manage its brand, and adapt to changing market conditions. It is a fundamental driver of business success in the modern marketplace.