Knowledge Sharing & News
Discover client success stories, technical insights, and the latest developments from Predictify Consulting, all aimed at helping you stay ahead.
Launching PYXIS: Goodbye guesswork and hello data-based and AI-assisted marketing decisions
We’re thrilled to officially unveil PYXIS, Predictify’s groundbreaking platform that’s redefining how marketers approach planning, budgeting, and optimisation.
5 Emerging Trends in Marketing Measurement for 2025
Marketing Mix Modelling: We predict 5 key trends shaping marketing measurement in 2025.
Understand the True Potential of Your Digital Marketing with our new Attribution Modelling Framework
At Predictify Consulting, we’ve developed a new Attribution Modelling Framework designed to revolutionise how you measure and understand the incremental impact of your digital marketing activities.
Pioneering the Future of Marketing with a New Attribution Modelling Solution
Launching Clarity: An Innovative Attribution Modelling Solution. In 2024, Orchestra, a Danish media agency, partnered with Predictify Consulting to redefine performance measurement, taking a bold step forward by introducing Clarity as a new solution for Attribution Modelling.
Attribution Modelling and Predicted CLV: The Power Couple Your Marketing Strategy Needs
These two aren’t just great on their own - they’re a total power couple. When you combine them, you unlock the secret to marketing that’s not just effective but profitable.
Predictify Consulting udvider ejerkredsen med Mads Flemming Aunfelt
Mads Flemming er hurtigt blevet en central del af Predictify Consulting, hvor han har ydet en stærk indsats i udviklingen af avancerede analyser, samt nye data- og AI-løsninger.
Guide: Sæt det perfekte budget til dine kampagner på Meta
Vil du sikre, at dine kampagner når deres fulde potentiale? Vi har lavet en enkel 4-trins guide, der hjælper dig med at finde den perfekte balance mellem salg og omkostninger.
How Marketing Mix Modelling can help the budgetting process in your company!
Insights from Marketing Mix Modelling can help you as a CMO to bring new and more data-driven arguments to the budgetting process.
Managing long-term marketing impact and roi
Mastering the marketing puzzle - Playing the short-term and the long-term marketing puzzle right is crucial for reaching your company’s financial goals.
Predictify indtager Social Media Manageren i Århus den 30. November
Kom og hør hvordan du slår dine konkurrenter på Meta via algoritmer når Predictify gæster Social Media Manageren i Århus den 30. November.
FitnessX vælger algoritmer til meta
FitnessX har anvendt algoritmer til at optimere effekten på META. Læs om hvordan de kom i gang og hvordan effekten blev bestemt.
Binet presents predictive Share of Search metric
Effectiveness guru Les Binet presented a new Share of Search metric to help track the health of brands.
Churn prediction styrker fastholdelsen
Vidste du, at man gennem egne data, løbende kan forudsige hvilke kunder, der overvejer at forlade din virksomhed.
Det Kongelige teater ny kunde i predictify
Predictify er glade for at kunne præsentere Det Kongelige Teater som ny kunde.
Magistrenes A-kasse ny kunde i predictify
Magistrenes A-kasse skal sammen med Predictify Consulting styrke fastholdelsen af medlemmerne.
Team news: Pontus Norberg
Vi er super glade for at vi kan byde Pontus Norberg velkommen, som endnu et nyt medlem af Predictify Consulting.
What is Share of Search?
Did you know that you can predict business performance and build a cheap and fast early-warning-system for your brand? Share of Search (SoS) is a metric for market research and a window into human intention.
Get Your Guide new client
GetYourGuide has chosen Predictify to collaborate on developing an innovative approach to marketing mix modelling & optimisation.
