About us

Who we are


At Predictify, we pride ourselves on our independence. We are not tied to any agenda or vested interests – our only commitment is to provide our clients with the most reliable guidance possible.

Our company is privately owned, and our founders have worked as consultants in the Nordics for more than 20 years. We never work with black boxes, all our work is transparent and clients are always welcome to a deep-dive into the technical details we use in our “engine room”.

We work as a team and believe in ongoing discussions on techniques and methodology as a key to deliver the best possible solutions for our clients. We have extensive experience across various industrial sectors, as well as with companies of different types and sizes, both nationally and internationally.

What we do


We are focused on solving the client project and empower our clients with the insights they need to make informed decisions and implementations.

We help our clients through the whole process, starting from project initiation and scoping to data management, development of models and implementation of key learnings. We focus on solving the problem and use all the time needed to deliver best-in-class solutions.

We believe in transparency every step of the way, from our research methodologies to our recommendations. You can trust that our advice is always based on rigorous analysis and unbiased assessment. We are independent in our work and have no preference for specific channels, media or solutions and our work is paid for 100% by the client.

INDEPENDENT

We are

At Predictify we are not tied to any supplier, agency group, offline or online media or any other vested interests. Our only aim is to provide our clients with reliable and effective advices.

Our recommendations are

OBJECTIVE

Our independence and unbiased business model make it possible for us to give our clients objective recommendations and advice, without any underlying interests.

UNBIASED

Our advice is

We are not part of any ecosystem. We provide unbiased recommendations across any offline or online, paid or owned media.

Our business model is

TRANSPARENT

Interested in how we reached a conclusion or recommendation? Do not worry, we will give you a tour of what is under ‘the hood’ and have no interests in hiding anything from you.

We are

EXPERIENCED

For more than 20 years, we have helped leading businesses optimise their sales and marketing investments to achieve their goals.

Based on your company’s first-party data, efficient processes, and the use of advanced techniques and technologies, we deliver the best possible solutions.

our goals


At Predictify, our main goal is to help our clients develop their businesses and use their budgets in the most efficient way possible.

Our own business goal to build a company which has not only the resources, but also the knowledge to figure out new ways and tools to deliver the best future-proof solutions to our clients.

Therefore, we combine the development of our clients with the development of our own skills and knowledge. We work from the inside out, but also from the outside in - we develop both ways. In a world that develops so quickly, both in terms of technology and demand, it is important to be agile and curious about new tools and technologies.

how we work

Dan Storm

I work on customer analytic projects together with my senior colleagues. I learn a lot from their experience. Most of all, I like that I’m given time and responsibility to apply the best solutions.”

Mads Vibe Ringsted

“Contributing to actual business solutions and being part of a delivery team feels fantastic. And developing stuff in Python is also fun.”

Marie Agger

“Everything is very informal and relaxed. We have room for development, learnings and trying out different solutions. It also means a lot that my work schedule is flexible, allowing me to spend time with my child.”

At Predictify, we are committed to embodying our values in every aspect of our organisation. That is why we have embraced the SALT approach, integrating elements from Sociocracy, Agile methodology, Lean startup, and Teal organisation frameworks into our organisational structure and culture.

By prioritising collaboration, continuous improvement, and employee engagement, we create an environment that is adaptive, inclusive, and efficient.

With consent-based decision-making, iterative development, and minimising waste while maximising value, we excel in navigating complex challenges and driving innovation in everything we do.

Using the SALT model in our organisational structure and culture

Sociacracy: A governance system emphasizing collective decision-making, equality, and transparent communication.

Agile: A methodology focused on iterative development, collaboration, and adaptability in project management

Lean: A methodology aimed at collaborating with customers, maximizing value by minimizing waste and optimizing processes

Teal: Teal organizations operate with self-management, integrity, and evolutionary purpose, emphasizing autonomy and decentralized decision-making

career in predictify

We are always on the lookout for talented individuals to join our team at Predictify. If you are passionate about driving innovation, making a positive impact, and want to contribute your skills and expertise to our dynamic team, we would love to hear from you!

Check out our current open positions or send us an unsolicited application via the link below.

we support

Predictify aims to make an impact by supporting topics that are important to us as well as society in general. Each year, we make an effort to investigate how we can play a positive role for a good cause and contribute to something bigger than our own business.

This year we decided to support ReDI School of Digital Integration Denmark: A non-profit organisation dedicated to empowering people with refugee and migrant backgrounds. ReDI School supports the enhancement of digital skills and facilitates integration into Danish workplaces and society by providing free digital education.

Our very own Data Scientist, Mads, also contributes to ReDI School in his free time, where he teaches participants the Microsoft Certification: Azure AI Fundamentals.

Photo: Frej Rosenstjerne