OUR TOOLS, SOLUTIONS & CONSULTING SERVICES
How we help drive marketing EXCELLENCE
Sales and Marketing activities are large ongoing investments that are complicated to measure.
Our solutions help measure the incremental value of sales and marketing activities.
Marketing Mix Modelling & Optimisation
Price Setting & Price Promotions
Price promotions attract new customers but also impact on profit and loyalty.
A data-driven approach that builds on price elasticities help teams get pricing right.
There are endless opportunities to add and bundle services to the existing offerings.
Our conjoint solution help tailor offerings to maximise customer satisfaction and market share.
Value Creation & Value Added Services
How we help within digital marketing
Performance measurement is getting increasing complicated due to loss of cookies.
Our solution help digital specialists to measure incremental sales from digital activities.
Digital impact & attribution modelling
Dynamic Pacing for digital media
It requires something extra to achive a competitive edge on Facebook, Google, etc.
Predictify add AI and algorithms to optimise programmatic performance and effectiveness.
Driving paid traffic and leads consumes an increasing share of product margin.
Predictify help companies drive category preference, organic traffic and basesline sales.
Organic Demand and Share-of-Search
How we help within customer activation
Customer Retention & Churn Prediction
Increasing customer retention has a direct impact on the value of the customer base.
We help identify churners and work with retention channels to build intelligent retention strategies.
Customer Lead Scoring & Conversion Optimisation
Converting leads with high potential value is critical for sales channels to grow the customer base.
Our solution predicts which consumers that are more likely to become profitable customers.
Customer win-back & re-activation
Using own channels to win-back lost or in-active customers is key activity in many sales teams.
We help prioritise which win-back opportunities that hold the largest potential to your business.
“Where there is data smoke, there is business fire.”
Thomas Redman, aka “the Data Doc”