PYXIS: Your AI-Assisted

Marketing Optimisation Platform

Take your marketing strategy to the next level with PYXIS – our AI-driven platform built to simplify planning, optimise budgets, and accelerate growth.

With cutting-edge AI-assisted feedback and cloud-based computing, PYXIS transforms the way marketers approach decision-making, replacing time-consuming manual simulations in dashboards with precise, data-backed insights.

PYXIS delivers instant simulations and actionable recommendations – no spreadsheets or manual work required. It’s smarter, faster, and designed to let you focus on strategy while the technology does the heavy lifting.

“We worked with Predictify on their PYXIS platform to make faster and more precise business planning across multiple markets and KPIs. We’re now down to seconds for calculations and identifying opportunities.”

Daniel Svärd, Director, Data & AI, Marketing Analytics, VELUX

What can PYXIS do for your marketing performance across markets?

PYXIS is your all-in-one platform for marketing measurement and optimisation. It combines Predictify’s extensive knowledge with advanced AI to help marketers:

Simulate the incremental impact of marketing plans across markets, business areas, channels and campaigns before execution.
Optimise budgets for short-term business KPIs (e.g., revenue and sales) and long-term brand KPIs (e.g., loyalty, equity and awareness).
Receive actionable AI recommendations to refine strategies.
Leverage benchmarks derived from billions of euros in marketing investments.
Automate budget allocation for smarter and faster decisions.
Save time – no more spending hours in dashboards and spreadsheets. PYXIS instantly simulates the impact of marketing plans, freeing time to focus on strategic decision-making.
Get a stronger foundation for a better and data-backed dialogue with key stakeholders about marketing's impact on business KPIs and financial metrics.

PYXIS empowers marketers to focus on strategy while the platform handles the heavy lifting – delivering better outcomes for both your brand and business.

What you get with PYXIS

Media Plan Distribution by Month

Understanding when investments are made is just as important as knowing where they go. PYXIS visualises your media plan month by month, giving you a clear timeline of budget allocation. This makes it easy to adjust pacing strategies and ensure that investments align with seasonal trends or key campaign periods.

Media Plan Overview by Media Channel

PYXIS provides a clear, structured view of your uploaded media plan, broken down by channel. This allows marketers to quickly assess where investments are allocated and ensures alignment with strategic goals. With this overview, teams can easily identify over- or under-invested channels and make data-backed decisions.

Uploaded vs. Optimised Investments per Media Channel

Compare your initial media plan with PYXIS’s AI-driven optimised investment recommendations. This side-by-side comparison highlights inefficiencies and opportunities, showing exactly where reallocations can maximise impact. By leveraging these insights, marketers can make strategic adjustments that drive better performance.

Recommended Budget Modifications by Channel and Month

PYXIS delivers actionable recommendations with a heat map that highlights optimal budget modifications by both channel and month. This powerful visualisation allows marketers to quickly identify where to scale up, cut back, or reallocate budgets for maximum efficiency. The result? Smarter investments, better performance, and less time spent on manual adjustments.

PYXIS is your marketing co-pilot, driving smarter, faster, and better outcomes.

Why choose PYXIS?

Simulate Before You Execute
Predict and test the incremental impact of your marketing plan before committing resources. PYXIS instantly simulates the impact of your marketing plans, freeing you up to focus on strategic decision-making.

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Optimise for Growth
Optimise predicted outcomes for both short-term business KPIs like sales and long-term brand KPIs like loyalty and equity. This dual-focus approach ensures a balance between immediate results and sustained growth.

2

Make Data-Backed Decisions
Replace assumptions with evidence-based insights, empowering stronger dialogues with key stakeholders.

3

Automate Budget Optimisation
Let PYXIS optimise your budget – partially or entirely – for maximum growth and efficiency.

4

Explore Untapped Opportunities
Leverage benchmarks by tapping into insights from billions of euros in marketing investments to uncover what works – and what’s worth testing. PYXIS offers access to this treasure of data, helping marketers explore and estimate the potential of channels they have never used before.

5

How to get started with PYXIS

Step 1: Start With a Measurement Study

Unlock PYXIS’ full potential by partnering with Predictify on a foundational measurement study. Whether it’s a Marketing Mix Modelling project or an Attribution Modelling Analysis, this will provide an evidence-based backbone for PYXIS’ precise recommendations and predictions.

Step 2: Leverage from Predictify’s industry-wide benchmark learnings

PYXIS integrates global benchmarks to estimate the potential of all types of media channels. While PYXIS leverages benchmarks to estimate the potential of new, unexplored channels, the initial study ensures tailored insights and precise predictions for your unique business context. It’s the perfect blend of custom analytics and industry-wide insights that guide you towards smarter investments.

Step 3: Get Tailored Recommendations

Customised insights ensure that every decision aligns with your unique business goals and market context. The combination of benchmarks and tailored analytics ensures that PYXIS delivers recommendations uniquely suited to your business goals and context. It’s the perfect synergy of custom analysis and industry-wide learning.

VELUX accelerates business planning with PYXIS

CHALLENGE

VELUX needed to optimise budgets across multiple markets and align business and brand KPIs. Time constraints limited their ability to manually simulate and evaluate different budget scenarios effectively.

SOLUTION

By integrating PYXIS, VELUX gained a tool that could assist on both simulations and recommendations. This enabled them to input fixed and scheduled investments and optimise the remaining budget using PYXIS’s AI-generated recommendations.

RESULTS

The recommendations helped VELUX make better use of their MMM results and document how much a re-allocation or budget change would generate for them. Overall, VELUX gained greater confidence in their marketing planning and saved a lot of time by reducing the need for manual simulations in dashboards.

“We worked with Predictify on their PYXIS platform to make faster and more precise business planning across multiple markets and KPIs. We’re now down to seconds for calculations and identifying opportunities.”

Daniel Svärd, Director, Data & AI, Marketing Analytics, VELUX

Start using PYXIS today

Ready to eliminate the guesswork and transform your marketing strategy by making data-driven decisions powered by cutting-edge AI?

With PYXIS, you’ll gain the tools and insights to work smarter, not harder. Whether you’re looking to refine your budget, explore new opportunities, or optimise for growth, PYXIS is the ultimate marketing optimisation platform.

Curious to experience PYXIS in action?

Get in touch to book a no-obligation meeting, and let’s explore how we can help unlock the full potential of your marketing investments.

Contact Us

Our team on PYXIS

Mads Flemming Aunfelt

I have extensive expertise in Digital Attribution Modelling across various markets and brand categories.
Dan Storm

I’m working on data pipelines in Microsoft Fabric and making insights clearly visible in client dashboards
Mads Ringsted

I work with AI, Generative AI, data security, and cloud infrastructure. I also optimise code performance and efficiency.
Kristian Vejborg

I’ve worked with Marketing Mix and Attribution Modelling in +20 years across multiple countries, markets, and brand categories.