how we help with
Attribution Modelling

Say goodbye to last-click limitations and the challenge of unseen upper-funnel investments. With Predictify Consulting’s advanced Digital Attribution solution, you’ll gain clarity on the true incremental impact of your digital marketing efforts.

Our AI-driven insights empower performance specialists to spot growth opportunities faster and with greater accuracy than ever.

precision in digital marketing with attribution modelling

Marketers often hesitate to invest in top-of-funnel channels like social media, display ads, and online video due to the difficulty of measuring their impact. Predictify Consulting’s sophisticated Attribution Modelling lets you confidently invest in these growth-focused initiatives by providing clear, measurable insights into how you’re building and converting customer interest.

Maximise impact with Digital Attribution Modelling

Why choose Attribution modelling?

Objective evaluation: Attribution modeling calculates the incremental impact of marketing efforts, independent of limitations from media platforms.

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Powered by first-party data: Attribution modeling is future-proof, harnessing your business and marketing data to deliver reliable insights and internal reporting.

Growth planning: Our solution provides actionable insights into incremental impact and offers AI-powered recommendations to optimize your media plan.

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Optimises cross-channel performance: Attribution Modelling identifies synergies between media and reports impact as a combination of activities.

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Insight in real-time: Attribution Modelling measures and reports direct and indirect effects in near real-time.

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working with Digital Attribution Modelling

We connect directly to your data with seamless API integrations to platforms like Meta and Google. You can also upload direct media buys and offline activities directly into our platform for a holistic view of performance.

With daily data processing, you stay updated on the latest campaign insights.

All results are displayed in a customised, user-friendly dashboard where results are available by:

  • Platform

  • Campaign type

  • Campaign tactics based on naming conventions

Make confident, data-driven decisions and capture the full value of your marketing investments with Predictify Consulting Digital Attribution Modelling.

Case on Attribution Modelling

CHALLENGE

Our client was experiencing increased traffic and conversions, but also a higher cost per conversion, and suspected that unidentified impact from paid activities was inflating digital performance.

SOLUTION

Predictify confirmed this by identifying considerable and statistically significant impact from paid media investments across all traffic sources (direct, organic, brand search, generic search, and affiliate).

RESULTS

By attributing based on incremental impact results were considerably better and growth scenarios showed multiple undiscovered opportunities with ROAS higher than expected.

Our team on Attribution

  • Mads Flemming Aunfelt

    I have extensive expertise in Digital Attribution Modelling across various markets and brand categories.

  • Jesper Dam Nielsen

    I’ve worked with Marketing Mix and Attribution Modelling in +20 years across multiple countries, markets, and brand categories.

  • Dan Storm

    I’m working on data pipelines in Microsoft Fabric and making insights clearly visible in client dashboards