Third-Party Data Activation Service
900.000 Danes move each year, spending between 50.000-100.000 DKK on home improvements and furnishings – an estimated consumer economy of 33 billion DKK per year.
In all of Predictify Consulting's retention projects, home relocations are events that increase the risk of losing revenue or even the entire customer relationship.
Boligsiden.dk, owned by major Danish realtors, holds the most accurate data concerning the housing market, such as the date a home is listed for sale, time on the market, and possession date.
While it is not legal to retrieve data from Boligsiden.dk through regular 'web scraping' in Python (without permission), Predictify Consulting, in collaboration with Boligsiden, provides this third-party data as a service to our partners.
Our service is offered to achieve two marketing outcomes:
Advanced churn prevention in owned channels with third-party data
Accelerated impact in media buying through third-party data
You can read about the two outcomes on this page.
What is Third-Party Data Activation in owned channels?
Predictify Consulting implements an additional layer of ID matching and segment building, enabling precise digital campaign execution in owned channels, either as part of churn prevention activities in the call centre or automated within email programmes.
The fully automated ‘homes-for-sale’ segmented lists have shown performance improvements of up to 53% in A/B tests for churn prevention programmes when executed in owned channels with timely, targeted messaging.
Getting started with Third-Party Data Activation of ‘homes-for-sale’ in owned channels
Testing
Prepare data, manage permissions, and conduct an A/B test to evaluate performance in collaboration with Predictify Consulting.
1
Data Collection
It all starts with the data. Provide Predictify Consulting with read access to your current churn prevention data.
2
Implementation
Implement your very own automated ‘homes-for-sale’ or ‘home possession date’ segmented lists for upload to execution systems, such as call centre lists or automated email programmes.
3
What is Third-Party Data Activation in media buying?
Predictify Consulting adds an additional layer of ID matching and custom audience building, enabling the execution of precise digital campaigns.
The fully automated ‘homes-for-sale’ customer audience has shown performance improvements of up to 40% in A/B tests for churn prevention programmes.
Getting started with Third-Party Data Activation of ‘homes-for-sale’ in Media buying
Testing
Prepare data, manage permissions, and conduct an A/B test to evaluate performance in collaboration with Predictify Consulting.
1
Data Collection
It all starts with the data. Provide Predictify Consulting with read access to your current lead generation data.
2
Implementation
Implement your very own automated ‘homes-for-sale’ or ‘home possession date’ custom audience list.
3
Interested in learning more about our Third-Party Data Activation Service?
Contact us, and we will arrange a no-obligation meeting to discuss how we can help enhance your marketing impact.