Launching PYXIS: Goodbye guesswork and hello data-based and AI-assisted marketing decisions

We’re thrilled to officially unveil PYXIS, Predictify’s groundbreaking platform that’s redefining how marketers approach planning, budgeting, and optimisation.

In today’s fast-paced marketing landscape, the pressure to make quick, effective decisions has never been greater. Yet many marketers still find themselves stuck in outdated workflows – manually running simulations, juggling complex spreadsheets, and guessing which channel-message combinations might yield results.

That’s where PYXIS by Predictify comes in:

"At Predictify, we are constantly working to make it easier for marketing teams to document marketing's contribution to the business. With PYXIS, we aim to make it faster and more accessible for companies to make the best decisions regarding their marketing investments."

- Kristian Vejborg, Managing Partner at Predictify Consulting

Why PYXIS is a game-changer

PYXIS is marketers’ gateway to Predictify’s extensive knowledge and expertise in marketing measurement and optimisation. This AI platform is designed to help with planning, optimising, and growing smarter and faster. Here’s what makes it unique:

1. Say goodbye to manual simulations

No more spending hours in dashboards or wrestling with spreadsheets. With cloud-based computing and AI-assisted feedback, PYXIS instantly simulates the impact of your marketing plans, freeing you up to focus on strategic decision-making.

2. Simulate and optimise across KPIs

PYXIS empowers marketers to simulate the impact of their campaigns before execution. Optimise predicted outcomes for both short-term business KPIs like sales and long-term brand KPIs like loyalty and equity. This dual-focus approach ensures a balance between immediate results and sustained growth.

3. Enhanced dialogue with stakeholders

PYXIS provides the foundation for a stronger data-backed dialogue with key stakeholders about marketing's impact on business KPIs and financial metrics.

4. Leverage benchmarks for new opportunities

Choosing the right channel-message combination can be daunting, especially when exploring untested waters. PYXIS offers access to benchmarks built from billions of euros in marketing investments and thousands of channel-message combinations. This treasure trove of data helps marketers confidently explore and estimate the potential of channels they’ve never used before.

5. Actionable feedback and budget optimisation

Get AI-driven recommendations on the most and least effective activities in your plan, with actionable feedback to refine your strategy. And if budgeting feels overwhelming, PYXIS can handle it for you – optimising your entire budget or specific parts to ensure maximum growth for both your brand and business.

what can PYXIS do for you?

Below, you will find examples of how PYXIS transforms complex media planning into clear, actionable insights. With intuitive visualisations, you can effortlessly track budget allocation across channels and months, compare uploaded vs. optimised investments, and receive AI-driven recommendations for budget adjustments. These insights help marketers make data-backed decisions faster, ensuring smarter spending and maximised performance.

VELUX Accelerates Business Planning with PYXIS

Global industry leader VELUX recently used PYXIS for their 2025 planning, and the results were transformative:

“We worked with Predictify on their PYXIS platform to make faster and more precise business planning across multiple markets and KPIs. We’re now down to seconds for calculations and identifying opportunities.”

- Daniel Svärd, Director, Data & AI, Marketing Analytics at VELUX

How to get started with PYXIS

To unlock the full potential of PYXIS, users begin with a foundational measurement study conducted by Predictify Consulting. Whether it’s a Marketing Mix Modelling project or an Attribution Modelling Analysis, this study forms the evidence-based backbone for PYXIS’ recommendations and predictions.

While benchmarks provide invaluable insights into new and unexplored opportunities, these tailored analytics ensure that PYXIS delivers recommendations uniquely suited to your business goals and context. It’s the perfect synergy of custom analysis and industry-wide learning.

Ready to transform your marketing approach?

PYXIS is here to eliminate the guesswork and help marketers make data-driven decisions powered by cutting-edge AI. It’s not just about working harder – it’s about working smarter. Whether you’re exploring new opportunities, refining your budget, or optimising for growth, PYXIS is here to guide the way.

Curious to experience PYXIS in action?

Get in touch to book a no-obligation meeting, and let’s explore how we can transform your marketing strategy.
At Predictify, we want to help businesses make decisions based on thorough documentation from all phases of the customer journey.

We deliver the tools and expertise to fully unlock the commercial potential of marketing.