Understand the True Potential of Your Digital Marketing with our new Attribution Modelling Framework
In today’s fast-paced digital world, sales and marketing professionals face an uphill battle in understanding the incremental impact of their activities.
At Predictify Consulting, we’ve developed a new Attribution Modelling Framework. A cutting-edge solution designed to revolutionise how businesses measure and understand the incremental growth driven by their marketing efforts.
Why Traditional Reporting Falls Short
Most marketing teams rely on platforms like Meta Business Manager or Google Analytics for their performance reporting. While these tools are popular and cost-effective, their reporting is based on limited data. For example, Meta does not account for consumers’ prior exposure to display ads, offline media, or price campaigns.
Unidentified traffic gets attributed
With our new Attribution Modelling framework, we use advanced machine learning techniques to identify the true incremental impact of each marketing channel. The solution moves beyond Google and Meta’s limited views of consumers and their influences.
We provide a holistic measurement of incremental impact where social media, display, video and search is taking into account in the identification of which channels, that provides the volume of non-attributed traffic.
A New Attribution Modelling Framework: The Smarter Approach
Attribution Modelling by Predictify Consulting leverages advanced machine learning methods to uncover the truth behind your marketing data. Instead of relying on platform owners’ reported clicks, impressions, and sales, we dig deeper to measure actual proven incremental impact across all digital channels.
Here’s how it works:
Comprehensive Analysis:
The model integrates data from platforms like Google Analytics, Adobe Analytics, or any other KPI measurement system used by the business.
Incremental Insights:
By analysing how marketing channels influence direct traffic, organic search, and paid traffic, it identifies the exact portion of traffic and sales directly attributable to your campaigns.
Multi-Channel Impact:
Whether it’s email marketing, social media, or offline campaigns, Attribution Modelling provides detailed insights into how each activity contributes to overall growth.
Daily Reporting for Real-Time Decision-Making
One of the standout features of our framework is daily updates on incremental impact. This means your team can access “up-to-the-minute” insights to make agile, data-driven decisions – whether you’re planning your next campaign or reallocating your budget to maximize ROI.
The Benefits of our Attribution Modelling Framework
Precise Impact Measurement:
Say goodbye to inflated metrics. Gain an accurate understanding of how your marketing activities drive incremental growth.More Effective Planning:
Armed with precise insights, your team can create future campaigns that are more targeted and effective.Optimised Budgets:
Stop wasting money on underperforming strategies. Invest confidently in the channels that deliver measurable results.Multi-Channel Clarity:
Understand the interplay between your traffic sources and how they’re influenced by your marketing activities.
Take Control of Your Marketing Success
At Predictify Consulting, we believe in empowering sales and marketing teams with solutions and expertise to fully unlock the commercial potential of marketing. Our Attribution Modelling solution doesn’t just tell you what happened – it helps you understand why it happened and how to replicate that success in the future.
Stop relying on outdated reporting systems that favour advertising platforms. Discover the real incremental impact of your marketing efforts with Predictify’s new Attribution Modelling Framework.
Ready to transform your approach to marketing performance?
Let’s Predictify your success.
