PYXIS Planning
Simulate and optimise your marketing investments before execution
Take your marketing strategy to the next level with PYXIS Planning – our AI-assisted marketing platform built to help organisations simplify their planning, identify smarter investment strategies and maximise the impact of their marketing budgets.
By combining modelling insights, benchmark data and cloud-based computing, PYXIS Planning helps you estimate the expected business impact of different marketing scenarios before budgets are committed.
PYXIS Planning delivers instant simulations and actionable recommendations – no spreadsheets or manual work required. It's smarter, faster, and designed to let you focus on strategy while the technology does the heavy lifting.
PYXIS Planning is part of PYXIS Performance Suite and can be built on modelling insights from PYXIS Incrementality. It can also integrate with other models and your existing data setup.
Want to learn more & see a demo?
"We worked with Predictify on their PYXIS Planning platform to make faster and more precise business planning across multiple markets and KPIs. We're now down to seconds for calculations and identifying opportunities."
— Daniel Svärd, Director, Data & AI, Marketing Analytics, VELUX
Hours vs. Seconds
Manual spreadsheet work
4h 32mNavigating a complex media landscape
Modern marketing teams face unprecedented complexity: fragmented channels, price inflation, varying saturation points, and shifting consumer behaviours. In this environment, a single change to your media plan can ripple across your entire strategy.
PYXIS Planning acts as your strategic compass, gathering all these dynamics into one tool to provide a commercial and holistic evaluation of your marketing investments before you commit your budget.
What can PYXIS Planning do for your marketing performance?
PYXIS Planning provides you with a commercial and holistic evaluation of your marketing investments and acts as your all-in-one planning platform for marketing measurement and optimisation.
The platform uses modelling insights and benchmark data to estimate how marketing activities are expected to influence business outcomes across channels and markets – enabling you to move from analysing past performance to actively planning future strategies based on data.
With PYXIS Planning, you can:
Simulate incremental impact
Simulate the incremental impact of your marketing plans across markets, business areas, channels and campaigns before execution.
Optimise for all KPIs
Optimise budgets for short-term business KPIs (e.g., revenue and sales) and long-term brand KPIs (e.g., loyalty, equity and awareness).
Actionable recommendations
Receive actionable recommendations to improve your marketing strategy and evaluate alternative scenarios.
Evaluate scenarios
Evaluate alternative marketing scenarios before committing budgets.
Leverage global benchmarks
Leverage benchmarks derived from billions of euros in marketing investments across industries and markets.
Automate budget allocation
Automate budget allocation for smarter and faster decisions.
Save time
No more spending hours in dashboards and spreadsheets. PYXIS instantly simulates the impact of marketing plans, freeing time to focus on strategic decision-making.
Stronger stakeholder dialogue
Get a stronger foundation for a data-backed dialogue with key stakeholders about marketing's impact on business KPIs and financial metrics.
PYXIS empowers marketers to focus on strategy while the platform handles the heavy lifting – delivering better outcomes for both your brand and business.
What You Get with PYXIS Planning
The platform provides a structured, visual environment to refine your investments through four key dimensions:
Media plan distribution by month
Understanding when investments are made is just as important as knowing where they go. PYXIS Planning visualises your media plan month by month, giving you a clear timeline of budget allocation. This makes it easy to adjust pacing strategies and ensure that investments align with seasonal trends or key campaign periods.
Media plan overview by media channel
PYXIS Planning provides a clear, structured view of your uploaded media plan, broken down by channel. This allows marketers to quickly assess where investments are allocated and ensure alignment with strategic goals. With this overview, teams can easily identify over- or under-invested channels and make data-backed decisions.
Uploaded vs. optimised investments per media channel
Compare your initial media plan with PYXIS Planning's AI-driven optimised investment recommendations. This side-by-side comparison highlights inefficiencies and opportunities, showing exactly where reallocations can maximise impact. By leveraging these insights, marketers can make strategic adjustments that drive better performance.
Recommended budget modifications by channel and month
PYXIS Planning delivers actionable recommendations with a heat map that highlights optimal budget modifications by both channel and month. This powerful visualisation allows marketers to quickly identify where to scale up, cut back, or reallocate budgets for maximum efficiency. The result? Smarter investments, better performance, and less time spent on manual adjustments.
VELUX accelerates business planning with PYXIS
VELUX needed to optimise budgets across multiple markets and align business and brand KPIs. Time constraints limited their ability to manually simulate and evaluate different budget scenarios effectively.
By integrating PYXIS, VELUX gained a tool that could assist on both simulations and recommendations. This enabled them to input fixed and scheduled investments and optimise the remaining budget using PYXIS's AI-generated recommendations.
The recommendations helped VELUX make better use of their MMM results and document how much a re-allocation or budget change would generate. Overall, VELUX gained greater confidence in their marketing planning and saved a lot of time.
Want to see a live demo?
How to get started with PYXIS Planning
Start with a measurement study
Unlock PYXIS Planning's full potential by partnering with Predictify on a foundational measurement study. Whether it's a Marketing Mix Modelling project or an Incrementality modelling analysis, this will provide an evidence-based backbone for precise recommendations and predictions.
Leverage industry-wide benchmarks
PYXIS Planning integrates global benchmarks to estimate the potential of all types of media channels. While benchmarks estimate the potential of new, unexplored channels, the initial study ensures tailored insights and precise predictions for your unique business context.
Get tailored recommendations
Customised insights ensure that every decision aligns with your unique business goals and market context. The combination of benchmarks and tailored analytics ensures that PYXIS Planning delivers recommendations uniquely suited to your business.
Part of the PYXIS Performance Suite
PYXIS Planning is part of the PYXIS Performance Suite, which helps organisations move from fragmented data to structured insights and data-driven decisions.
Why choose PYXIS Planning?
Simulate Before You Execute
Predict and test the incremental impact of your marketing plan before committing resources. PYXIS Planning instantly simulates the impact of your marketing plans, freeing you up to focus on strategic decision-making.
Optimise for Growth
Optimise predicted outcomes for both short-term business KPIs like sales and long-term brand KPIs like loyalty and equity. This dual-focus approach ensures a balance between immediate results and sustained growth.
Make Data-Backed Decisions
Replace assumptions with evidence-based insights, empowering stronger dialogues with key stakeholders.
Automate Budget Optimisation
Let PYXIS Planning optimise your budget – partially or entirely – for maximum growth and efficiency.
Explore Untapped Opportunities
Leverage benchmarks by tapping into insights from billions of euros in marketing investments to uncover what works – and what's worth testing. PYXIS Planning offers access to this treasure of data, helping marketers explore and estimate the potential of channels they have never used before.
Plan your next marketing investments with confidence
With PYXIS Planning, you'll gain the tools and insights to work smarter, not harder. Whether you're looking to refine your budget, explore new opportunities, or optimise growth, PYXIS Planning is the ultimate marketing optimisation platform.
Curious to experience PYXIS Planning in action?
If you want to simulate the impact of your marketing plans and identify smarter investment strategies, we would be happy to explore how PYXIS Planning can support your organisation.
Our team on PYXIS Planning
Kristian Vibe Vejborg
Managing Partner & Founder
"I've worked with Marketing Mix and Attribution Modelling for +20 years across multiple countries, markets, and brand categories."
Mads Flemming Aunfelt
Senior Data Scientist & Partner
"I have extensive expertise in Digital Attribution Modelling across various markets and brand categories."
Mads Vibe Ringsted
Associate Data Scientist & Software Developer
"I work with AI, Generative AI, data security, and cloud infrastructure. I also optimise code performance and efficiency."
FAQ: PYXIS Planning
Let's Start a Conversation
Have a question or want to discuss how we can help your business? We'd love to hear from you.