About Us
A Data and AI consultancy turning complex data into measurable business impact
Who We Are
At Predictify, we pride ourselves on our independence. We are not tied to any agenda or vested interests – our only commitment is to provide our clients with the most reliable guidance possible.
Our company is privately owned, and our founders have worked as consultants in the Nordics for more than 20 years.
There are no black boxes. All our work is transparent and clients are always welcome to a deep-dive into the technical details we use in our "engine room".
We believe in teamwork. We have continuous discussions between team members regarding choice of techniques and methodologies as a key to deliver the best possible solutions for our clients.
We work with organisations across many industries and of all sizes, supporting clients both nationally and internationally.
What We Do
We focus on solving your project and giving you the insights needed to make informed decisions and implementations.
We help you through the whole process, from project initiation and scoping to data management, development of models and implementation of key learnings. We focus on solving the problem and use all the time needed to deliver best-in-class solutions.
We believe in transparency every step of the way, from our research methodologies to our recommendations. You can trust that our advice is always based on rigorous analysis and unbiased assessment.
Our advise is given regardless of which channels, platforms, or medias are being used. We are truly independent.
Our Core Values
The principles that guide everything we do
We are
INDEPENDENT
Not bound to any vendors, agency groups, or media companies. Our only aim is to provide our clients with reliable and effective advices.
Our recommendations are
OBJECTIVE
Our independence and unbiased business model make it possible for us to give our clients objective recommendations and advice, without any underlying interests.
Our advice is
UNBIASED
We're not part of any ecosystem. We provide unbiased recommendations across all platforms, channels and media.
Our business model is
TRANSPARENT
Interested in how we reached a conclusion or recommendation? Do not worry, we will give you a tour of what is under 'the hood' and have no interests in hiding anything from you.
We are
EXPERIENCED
20+ years of experience helping leading businesses nationally and internationally to optimise their sales and marketing investment and achieve their goals.
Our Goals
We help our clients grow their business by making better use of data, analytics and budgets.
At the same time, we continuously invest in our own capabilities to develop new methods, tools and technologies that enable future-proof, data-driven solutions.
Client Development
Helping clients grow their business by turning data into better decisions and more effective use of budgets.
Innovation
Continuously developing new analytical methods, models and tools to stay ahead in a fast-changing data and AI landscape.
Agile Approach
Applying an agile and curious mindset to new technologies while evolving both our clients' capabilities and our own.
The combination of constantly developing our clients with the development of our own company requires an agile and curious approach to new technologies, which is at the core of who we are.
How We Work
Our work culture is built on trust, flexibility, and a shared passion for solving complex problems. We believe that great work comes from giving talented people the freedom and responsibility to excel.
What Our Team Says
"I work on customer analytic projects, data management and reporting together with my senior colleagues. I learn a lot from their experience. Most of all, I like that I'm given time and responsibility to apply the best solutions."
Dan Storm
Data Scientist
"Contributing to actual business solutions and being part of a delivery team feels fantastic. And developing stuff in Python is also fun."
Mads Vibe Ringsted
Associate Data Scientist & Software Developer
"There is room for development, learnings and trying out different solutions. We have a flexible work schedule that allows me to balance work and life."
Marie Agger
Content & Communications Manager
Our Organisation: SALT
At Predictify, we are committed to embodying our values in every aspect of our organisation. That is why we have embraced the SALT approach, integrating elements from Sociocracy, Agile methodology, Lean startup, and Teal organisation frameworks into our organisational structure and culture.
By prioritising collaboration, continuous improvement, and employee engagement, we create an environment that is adaptive, inclusive, and efficient.
Sociocracy
Collective decision-making, equality, and transparent communication. Everyone has a voice.
Learn moreAgile
Iterative development, collaboration, and adaptability. We respond to change over following a plan.
Learn moreLean
Maximising value by minimising waste. We focus on what truly matters for our clients.
Learn moreTeal
Self-management, integrity, and evolutionary purpose – emphasising autonomy and decentralised decision-making.
Learn moreWith consent-based decision-making, iterative development, and minimising waste while maximising value, we excel in navigating complex challenges and driving innovation in everything we do.
Career in Predictify
We are always on the lookout for talented individuals who share our passion for data, analytics, and making a positive impact.
If you're curious, analytical, and want to work with leading companies on challenging problems, we'd love to hear from you.
We Support
ReDI School of Digital Integration Denmark is a non-profit organisation that supports refugees and migrants with digital education and career support.
At Predictify, we believe in using our expertise to make a positive impact beyond our client work. That's why we actively support ReDI School's mission.
Our very own Software Developer, Mads, also contributes to ReDI School in his free time, where he teaches participants the Microsoft Certification: Azure AI Fundamentals.

Photo: Frej Rosenstjerne
