Predictify

    Results

    Discover how we've helped leading brands achieve measurable business impact through data and AI

    Case Studies

    Turning insights into action: Cases

    Measuring the marketing impact for long-term consumer goods

    We have helped HusCompagniet make their marketing efforts measurable and ensure an optimal marketing strategy through Marketing Mix Modelling.

    Accelerating business planning with data-driven optimisation

    VELUX needed to optimise budgets across multiple markets while aligning business and brand KPIs, but manual scenario planning was too slow.

    Using PYXIS Planning, they now simulate and evaluate budget scenarios in seconds, gaining greater confidence in their marketing planning and saving significant time.

    Read the full VELUX case study

    25% performance boost on social media

    We have helped Vero Moda achieve 25% increase in Sales Impact and 17% decrease in Cost per Result by using our Dynamic Pacing Algorithms, tailored for Meta's advertising platforms.

    Finding the right solutions for lead scoring and customer retention

    Through close collaboration, we helped Magistrenes A-kasse develop their lead scoring and retention strategy by identifying data-driven solutions that provided precise answers and measurable results.

    Read the full Magistrenes A-kasse case study

    Improving the full funnel marketing strategy with actionable insights

    We helped GetYourGuide optimise their full-funnel marketing strategy and quantify the effectiveness of their media channels through Marketing Mix Modelling.

    We provided actionable insights to enhance executions and deliver measurable results across the board.

    25% increase in Sales Impact on social ads

    We helped Aarstiderne boost their social media performance by 25% and decrease their Cost per Result by 13% using our Dynamic Pacing Algorithms.

    20%+ performance lift on Meta

    Fitness X saw declining lead effectiveness on Meta.

    We implemented Dynamic Pacing Algorithms to allocate budget to the best-performing days and hours. This reduced cost per result and increased long-term campaign performance by more than 20%.

    Read the full Fitness X case study

    35% lower CPA – more impact per DKK spent

    We ran a Dynamic Pacing Algorithms pilot for MineTilbud to quantify how much timing affects paid performance.

    By shifting budget to the moments when audience demand was highest, the campaign delivered 35% lower CPA (cost per acquisition) while keeping spend on plan.

    Testimonials

    What our clients say

    Marketing Mix Modelling
    "Predictify Consulting is a valued partner, providing insights that contribute to a shared understanding of the value of media investments across our business."
    HusCompagniet
    Lisbeth Stolberg
    PR & Marketing Director
    HusCompagniet
    "We see a strong interest in grounding marketing investments in a scientific approach. By providing in-depth insights into which offline and online media channels deliver the best returns, we help our clients make more informed decisions and optimise their marketing efforts."
    Jesper Dam Nielsen
    Jesper Dam Nielsen
    Partner & Technical Director
    Predictify Consulting

    Companies We Work With

    We are proud of collaborating with each and every one of our clients

    TV2
    VELUX
    Aarstiderne
    MA A-kasse
    Det Kongelige Teater
    GetYourGuide
    Flügger
    Burger King
    Topdanmark
    Sundhed.dk
    Momondo
    Kayak
    Boligsiden
    EDC
    HusCompagniet
    Minetilbud
    Bilka
    NorgesGruppen
    REAL
    Coloplast
    Lidl
    Magasin
    Codan
    Danske Spil
    FitnessX
    Specsavers
    Vero Moda
    Bone's
    Kilroy
    TV2
    VELUX
    Aarstiderne
    MA A-kasse
    Det Kongelige Teater
    GetYourGuide
    Flügger
    Burger King
    Topdanmark
    Sundhed.dk
    Momondo
    Kayak
    Boligsiden
    EDC
    HusCompagniet
    Minetilbud
    Bilka
    NorgesGruppen
    REAL
    Coloplast
    Lidl
    Magasin
    Codan
    Danske Spil
    FitnessX
    Specsavers
    Vero Moda
    Bone's
    Kilroy
    Our Expertise

    Industries and Markets We Work With

    Multi-channel retailEcommerceDurablesFinanceReal estateMediaEntertainmentTransportationEmployment / RecruitmentPlatform servicesSubscription businessConsumer servicesInsuranceFMCG/CPGAccommodation / TourismCharity / NGOFashionMedicoBettingUnemployment insuranceBanksAutomotiveUnionsGaming
    Get in Touch

    Let's Start a Conversation

    Have a question or want to discuss how we can help your business? We'd love to hear from you.