PYXIS Connect
Collect and structure the data behind your marketing performance
Meaningful analysis starts with data ownership. PYXIS Connect is our dedicated service for seamless, automated and scalable centralisation of your media data, preparing it for reliable analysis, modelling and optimisation.
It creates a scalable data foundation for initiatives such as Marketing Mix Modelling and incrementality analysis.
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Marketing data is often fragmented
Marketing performance data typically sits across many different platforms.
Campaign data from platforms such as Google, Meta, TikTok and other media channels is stored separately, often with different naming conventions, attribution models and reporting structures.
This fragmentation makes it difficult to analyse marketing performance holistically and generate reliable insights across channels.
For organisations that want to analyse long-term trends or run robust modelling such as Marketing Mix Modelling, this creates a significant challenge.
Secure your data ownership
Most media platforms, including Meta, TikTok, Snapchat, and LinkedIn only store campaign data for a limited period – typically 12 to 37 months.
For many organisations, this is insufficient. A robust Marketing Mix Modelling (MMM) study requires 3 to 5 years of historical data to accurately account for market trends, seasonality, and product cycles.
Without a central data warehouse, the platforms define the limits of your insights. PYXIS Connect ensures your data is preserved for as long as you need it, creating an independent and future-proof foundation for your modelling and analytics.
What is PYXIS Connect?
PYXIS Connect is Predictify's data collection and integration layer within the PYXIS Performance Suite.
It is designed to collect, centralise and structure marketing data across platforms so it can be used for advanced modelling, analysis and reporting.
By bringing data together in a consistent format, organisations gain a reliable foundation for analysing marketing effectiveness and understanding how different activities influence performance.
How PYXIS Connect fits into the analytics workflow
PYXIS Connect provides the data foundation for advanced marketing analysis. Once marketing data is collected and centralised, it can be used for modelling, impact measurement and future planning.
Data Sources
Centralising marketing data across platforms
Automated, independent, and scalable
PYXIS Connect is a platform- and agency-independent solution that integrates marketing data from multiple sources and platforms. It removes the need for manual reporting processes and ensures your data is always up-to-date and ready for action.
API integrations
Direct connections with advertising and marketing platforms
Cloud data warehouse
Connections via Azure, Snowflake and similar services
Secure file transfers
Structured CSV imports and managed data flows
The result is a centralised dataset that can be used across teams, tools and analysis frameworks.
A reliable foundation for modelling and analysis
Robust modelling, analytics and reporting requires consistent and comprehensive data.
PYXIS Connect enables organisations to collect and store marketing data across channels for initiatives such as:
Long-term performance analysis
Comparing current performance against long-term market trends.
Many modelling approaches require several years of historical marketing data in order to capture seasonality, market dynamics and long-term trends.
With PYXIS Connect, data can be collected and stored continuously so it is available when organisations choose to start a modelling or analytics project.
Full transparency – no black boxes
PYXIS Connect is designed to give organisations full transparency into their marketing data.
Rather than locking data inside proprietary interfaces, the collected data remains accessible to your internal teams and systems. Your organisation maintains full visibility and control over the underlying data used for analysis, modelling and reporting.
Part of the PYXIS Performance Suite
PYXIS Connect is one of the three components in PYXIS Performance Suite. Together they help organisations move from fragmented data to structured insights and data-driven decisions.
Build a reliable data foundation for marketing analysis
If you want to work systematically with marketing effectiveness and modelling, it starts with structured and reliable data.
PYXIS Connect helps organisations collect and centralise their marketing data so it can be used for advanced analysis and data-driven decision-making.
PYXIS Connect can be implemented as a standalone service to secure your data ownership or as the foundational layer for PYXIS Incrementality and PYXIS Planning.
Ready to secure your data foundation?
FAQ: PYXIS Connect
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Have a question or want to discuss how we can help your business? We'd love to hear from you.