Our Services
From marketing measurement to customer analytics – explore the full range of data and AI services we offer
Marketing Mix Modelling
Quantify the true impact of every marketing investment – online and offline – and allocate budget where it drives the most value.
Brand KPI Modelling
Quantify how marketing investments shape brand KPIs like awareness, consideration and preference – not just short-term sales – using the same MMM foundation.
Always-on Digital Modelling
Continuous, privacy-safe measurement of digital channels that goes beyond last-click attribution to reveal true incremental impact.
Budget Simulation
Simulate budget scenarios across markets and channels in seconds, and lock in the allocation that maximises business outcomes.
Share-of-Search Tracking & Impact
Monitor your brand's share of search to understand market position and predict future market share growth.
Price Setting
Leverage price-elasticity modelling to set data-driven prices that maximise revenue and protect margins.
Dynamic Pacing Algorithms
Improve paid social and display performance by 15–40% with automated pacing that adapts budgets to seasonality, weather, events and time of day.
YouTube Performance Review
In-depth analysis of your YouTube campaigns – measuring true reach, attention, and incremental conversions.
Churn Prediction & Customer Retention
Predict which customers are at risk of churning and act early with retention strategies grounded in behavioural data.
PYXIS Performance Suite
Our integrated platform for marketing measurement, incrementality testing, and scenario-based budget planning.
Data Structure & Centralisation
Achieve seamless, automated and scalable centralisation of your marketing data with PYXIS Connect. Ensure full data ownership with a platform-independent solution that collects, structures and unifies data across all channels – ready for analysis and decision-making.
See if you recognise your challenge
Browse our list of common marketing challenges and find the right service to solve yours.
Talk to us directly
Have a question or want to discuss how we can help your business? We'd love to hear from you.
