Knowledge Sharing & News
Discover client success stories, technical insights, and the latest developments from Predictify Consulting, all aimed at helping you stay ahead.
Launching PYXIS: Goodbye guesswork and hello data-based and AI-assisted marketing decisions
We’re thrilled to officially unveil PYXIS, Predictify’s groundbreaking platform that’s redefining how marketers approach planning, budgeting, and optimisation.
5 Emerging Trends in Marketing Measurement for 2025
Marketing Mix Modelling: We predict 5 key trends shaping marketing measurement in 2025.
How Marketing Mix Modelling can help the budgetting process in your company!
Insights from Marketing Mix Modelling can help you as a CMO to bring new and more data-driven arguments to the budgetting process.
Managing long-term marketing impact and roi
Mastering the marketing puzzle - Playing the short-term and the long-term marketing puzzle right is crucial for reaching your company’s financial goals.
Binet presents predictive Share of Search metric
Effectiveness guru Les Binet presented a new Share of Search metric to help track the health of brands.
What is Share of Search?
Did you know that you can predict business performance and build a cheap and fast early-warning-system for your brand? Share of Search (SoS) is a metric for market research and a window into human intention.
Get Your Guide new client
GetYourGuide has chosen Predictify to collaborate on developing an innovative approach to marketing mix modelling & optimisation.
