Knowledge Sharing & News
Discover client success stories, technical insights, and the latest developments from Predictify Consulting, all aimed at helping you stay ahead.
How Marketing Mix Modelling can help the budgetting process in your company!
Insights from Marketing Mix Modelling can help you as a CMO to bring new and more data-driven arguments to the budgetting process.
Managing long-term marketing impact and roi
Mastering the marketing puzzle - Playing the short-term and the long-term marketing puzzle right is crucial for reaching your company’s financial goals.
Binet presents predictive Share of Search metric
Effectiveness guru Les Binet presented a new Share of Search metric to help track the health of brands.
What is Share of search?
Did You Know… you can predict business performance and build a cheap and fast early-warning-system for your brand. Share of Search (Google) is the new metric for market research and a window into human intention.
Get Your Guide new client
GetYourGuide has chosen Predictify to collaborate on developing an innovative approach to marketing mix modelling & optimisation.
