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What we do ...
We help companies develop data-driven competences and goal achievement.
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How we do it ...
By establishing future proof ways of working and leveraging the potential of company owned data.
HOW WE HELP DRIVE
MARKETING EFFECTIVENESS
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The insights derived from marketing mix modelling help businesses make more informed decisions about their marketing investments and improve the return on investment (ROI) of their marketing efforts.
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Budget setting and allocation provides valuable insights for businesses looking to set budgets based on actual impact and improve the ROI of their marketing efforts.
HOW WE HELP WITHIN
DIGITAL MARKETING
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Digital ad-tech algorithms help allocate the right budget using machine learning and AI.
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Attribution modelling allows businesses to gain insight into which channels and tactics are most effective in driving conversions. This can lead to improved ROI, increase efficiency, and a better understanding of the customer journey.
HOW WE HELP WITH
CUSTOMER ACTIVATION
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The objective of churn prediction is to identify customers who are at a higher risk of churning, and then take proactive measures to retain them. By leveraging churn prediction, businesses gain an advantage by retaining customers and building long-term customer loyalty.
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The customer analytics roadmap provides a strategic plan for the use of customer data and analytics, aligns stakeholders around common goals, and helps to ensure that resources are effectively deployed to achieve business value.
Latest Blog Posts
what our clients say
Marketing Mix Modelling
“Thanks to their extensive experience in the field, Predictify has been offering tremendous support to help us quantify the efficiency of our media channels, optimise our executions and steer our full-funnel marketing strategy.”
Baptiste Amar
Global Head of Media Science @GetYourGuide
Digital Algorithms
“After the end of the test period, we could see that the algorithm performed better, and we therefore chose to allocate the entire budget to the algorithm, and this gives us a significantly better effect from our Meta investments.”
Annika Christina Grove
Campaign responsible @FitnessX
Customer Analytics
“We collaborate with Predictify within lead scoring and retention. It has become a close collaboration, as a result of Predictify's ability to understand our ideas, and identify data solutions to come up with precise answers and solutions.”
Kristian Kostrup
Impatient Head of Communications @Magistrenes A-kasse
